A starter course in creating an online presence with Vibgyor Yelahanka Band

As promised, Vibgyor Yelahanka Band brings to you another blog on how to ensure your music career doesn’t bite the dust before it has even had a chance to soar. If you have been following this series, in the one before we signed off for the New Year, we had covered in brief how to create your online presence and its importance. In this blog, we take the same lesson forward.

For any brand, success means sales and loyalty of customers. Sales can occur if your product is unique enough or there are no substitutes but loyalty comes from interactions. Because of social media, it is easier to engage with your audiences, create visibility for yourself, share your content and basically put a face to the brand. At the end of the day, customers are people and they connect to that face and the emotions it elicits and not the brand.

There is Facebook, Twitter and Instagram which you need to worry about. After much trial and error, Vibgyor Yelahanka Band realized Facebook and Instagram worked best for the brand page. Do your own trial and error before deciding what platforms you want to keep. If you don’t have someone who can do the regular posting and updating, having one well updated page (Facebook) is better than having 3 pages with haphazard information. Your fans will appreciate the homogeneity and you should strive to maintain.

YouTube is a no-brainer. Being a music band, you need to have a channel. It is a good idea to source videos from fans but those would be poor in quality. Don’t forget to take some good quality videos of your music to further entice your fans. Vibgyor Yelahanka Band keeps posting not only the finished music videos but also behind the scenes, videos with just vocals, etc.

You may or may not want a website. Vibgyor Yelahanka Band feels you should start with social media first before you get a website created. Websites are another ballgame and we shall discuss them in the next post. Until then, keep strumming that guitar. Adios amigos from Vibgyor Yelahanka Band.



Spring – Summer Bags Trends with Vibgyor Pune

Well 2016 is here and the first month is already over! Vibgyor Pune is back in action and we are here to bring to you the latest trends in the bag industry. Spring – summer 2016 bags are diverse, unlike what we saw previously. From eye-catching, elaborate and embellished shapes to not-so-simple classic styles; the range is both varied and different.

The colour palette this season is bright with primary colours running the roost. Think of canary yellow, rich red and cobalt blue for a standout summer statement. Size has also gone a transformation from huge to mini. Here are some of the trends that we are tripping over.

Now a mobile accessory is so much more than a cover or a trinket you can attach to your phones. Think embellished purses, boxed shaped clutches and small pockets with huge handles and trimmings. Vibgyor Pune likes and approves!

Remember Santa’s sack that he uses to lug presents around? Being touted as the ‘bucket’ bag, this style is still undergoing work and Vibgyor Pune suggests you give it a shot if you are adventurous and unorganized while stashing your things in a bag. Available in bold colours, it’s perfect for when you have to carry an assortment of things.

Bags should be for every occasion and the camera-ready bag comes with just enough space to slip in the essentials that you’d need for a quick break or a dinner party. They are called so because they come in the form of a DSLR camera. Well you may not own a DSLR but you could own a bag, no? Uber cool and chic, Vibgyor Pune recommends all you ladies to definitely give this one a crack.

So have you been through the latest trends? Which ones did you like and are eager to try? Do let us know! Until then, happy hunting from Vibgyor Pune.